DETERGENTS DIVISION

PQP manufactures four kinds of detergent with different content of active ingredient: 8%, 11%, 15%, and 18%.

When PQP began operations at its detergent plant, one of our first priorities was the manufacture and supply of private-brand detergents for Colombia’s most popular supermarket chains such as ÉXITO, CADENALCO, MAKRO, OLIMPICA, among others. We also focused on the manufacture and sale of industrial detergents for different countries throughout Latin America and the Caribbean, including Panama, Venezuela, St. Lucia, Puerto Rico, and Ecuador.

PQP has made great progress with the private-brand and industrial detergent segments. We continue making efforts to position our own brands – 123 Ultraclean, WISE, and SI! – in the Colombian market.

PQP´s marketing strategy is centered on the excellent quality of our products and the competitive pricing for the different market segments. Our own brands and the private-brand detergents are available in industrial bulk packaging and retail packaging in bags of different weights for countries throughout Latin America such as Ecuador, Perú, Venezuela, Chile, Bolivia, Costa Rica, Dominican Republic, Puerto Rico, and others.

8% Active Ingredient Detergent

Characteristics: Super-economic detergent with low foam level, lemon fragrance and fragrance free, with green grains, and good washing level.

Product: SI! brand.

Presentations: 125g, 250g, 500g, 1000g, 3000g in bag, and 20kg industrial bulk.

Strategy: SI! brand will be directly managed by PQP and promoted through a wide range of mass-consumption channels.

Market Segmentation: This product is targeted for low income segments.

11% Active Ingredient Detergent

Characteristics: Economical detergent with medium foam level, lemon fragrance, with green and blue grains, and excellent washing level.

Product: WISE brand.

Presentations: 125g, 250g, 500g, 1000g, 3000g in bag, and 20kg industrial bulk.

Strategy: WISE brand will be directly managed by PQP and promoted through a wide range of mass-consumption channels.

Market Segmentation: This product is targeted for low income, lower middle class, and middle class segments.

15% Active Ingredient Detergent:

Characteristics: Standard detergent with high foam level, lemon and floral fragrances, with green grains, and excellent washing level.

Products: 123 Ultraclean, Torbellino, HIT in bag, Industrial Detergent in PQP bulk.

Presentations: 125g, 250g, 500g, 1000g, 3000g in bag, and 20kg industrial bulk.

Strategy: 123 Ultraclean, Torbellino, and HIT brands will be directly managed by PQP and promoted through a wide range of mass-consumption channels.

Market Segmentation: These products are targeted for middle class and upper income segments.

18% Active Ingredient Detergent:

Characteristics: Premium detergent with high foam level, lemon and floral fragrances, with blue grains, and excellent washing level.

Product: 123 Gold Ultraclean brand.

Presentations: 125g, 250g, 500g, 1000g, 3000g in bag, and 20kg industrial bulk.

Strategy: 123 Gold Ultraclean brand will be directly managed by PQP and promoted through a wide range of mass-consumption channels.

Market Segmentation: This product is targeted for medium high and upper income segments.